The story of Jen B Marketing began 20+ years ago after I graduated from Arizona State University.
Forks Up!
Right after college, I landed my first advertising job at The Phoenix Zoo and was bit by the marketing bug. I spent the next several years working in non-traditional marketing sales for KNIX, KEZ, Xtra Sports, Mix 96.9, the team marketing for the The Phoenix Coyotes (fulfilled my dream job of working in sports), Cox Media along with a few ad agencies.
While working at 12 News, I was served a potential life devastating breast cancer diagnosis. While I battled the devil, my work family supported me and allowed me to continue to create custom marketing strategy solutions for advertisers. I was also able to help share my journey of breast cancer to spread the word that early detection saves lives ... it saved mine.
After looking cancer directly in the eye, I wanted to focus on a better work/life balance, so I joined NortonLifeLock where I expanded my marketing experiences by planning and executing multi-million dollar advertising campaigns. I was able to work on a National TV Commercial production team while also learning the value of using data and metrics to measure the success of marketing strategies.
After a global layoff, I explored many options including expanding my digital marketing knowledge where I found a passion to teach others to love marketing as much as I do.
With the support of my business & life partner (DJ), we launched Jen B Marketing at the beginning of 2024. I'm able to be a "Jill-of-all-Trades" focusing on the full scope of marketing from A to Z rather than being painted into a corner.
After completing my Executive MBA in Strategic Leadership, I'm ready to bring all my passion of marketing into the business world as your Fractional CMO.
Marketing's no longer linear, but more like a game of pinball where your message is being bounced off many different marketing channels at any given time. My goal as your marketing partner is keeping the ball ranking up as many points or revenue as possible.
Get your free game token today by booking an appointment with me to talk about how we can celebrate each other.
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